What’s New

R.I.P. Biggie [video]

Today marks the anniversary of the passing of a true legend. We can’t let a day like this go by without posting one of our favorite songs from Biggie. “You know very well who you are // Don’t let em hold you down, reach for the stars” Rest in Peace.

Outfit Grid: On Them Thangs [video]

The Golden Era of West Coast rap was filled with MTV videos of lowriders, wire rims, Tommy Hilfiger, Wu Tang, Tribe Called Quest, BET and other iconic staples which inspired the game changers of today. This clean and simple design speaks volumes and takes a line from Mack 10’s anthem to the low life. “On Them Thangs.” 1. Freelance, On Them Thangs – $32.00 2. Ray-Ban, Original Wayfarer Classic – $155.00 3. Soft Straw Fedora Hat – $104.99 4. Dickies, Original 874® Work Pant in Khaki – $27.99 5. Felix the Cat iPhone Case 6. Nike, Cortez – $64.99

Straight Outta Compton [video]

This is going to be the most anticipated movie of the summer! Drops on August 14th! In the mid-1980s, the streets of Compton, California, were some of the most dangerous in the country. When five young men translated their experiences growing up into brutally honest music that rebelled against abusive authority, they gave an explosive voice to a silenced generation. Following the meteoric rise and fall of N.W.A., Straight Outta Compton tells the astonishing story of how these youngsters revolutionized music and pop culture forever the moment they told the world the truth about life in the hood and ignited a cultural war.

Start Up Saturday: Stay True

When you have a vision and the courage to go after it, don’t let anyone or anything steer you off track.

Outfit Grid: Lacer x Freelance

1. Freelance, LacerXFreelance Snapback – $32.00 2. Givenchy, Rottweiler iPad mini sleeve – £175.00 3. 3.1 Phillip Lim, Black Side Zippered Pockets Classic Lounge Pants – $295.00 4. Nike, Dunk High PRM SB “DIAMOND” – Prices Vary 5. Ray-Ban, Wayfarer Mirror Matte Clear Sunglasses in Turquoise – $220.00 6. Freelance, Clean Logo Tee in All Black – $24.00 7. Flud Watches, The Stunt Watch in Black – $70.00

“Dare Greatly”: The Cadillac Oscars Commercial [video]

Perfectly timed in tune with the forthcoming Academy Awards, Cadillac rolls out a new set of commercials launching its “Dare Greatly” campaign. The first thing that may strike you about the commercials is the lack of, well, advertising going on; Cadillac intentionally left out physical vehicles from the piece. Instead, the Detroit-based luxury automaker plays up the idea of striving for greatness, piggybacking sentiments from a lecture Teddy Roosevelt delivered in 1910. The result is an admittedly raw, honest brand statement more so than a traditional commercial – definitely one for the full-screen mode. Enjoy the piece above and be on the lookout for more assets from the campaign as they arrive. source: hypebeast