Hustle & Flow.

It’s always a good time when we get a chance to work with the Honolulu fam! This capsule evokes a confident simplicity with familiar quips and tailored pieces to keep you on top of the game. Here’s a quick look at some of the heat coming your way. “Worldwide Riders”A custom cut-and-sew long sleeve shirt for men and women, with adjustable velcro cuffs for your best fit each and every time. This subtle black-on-black print allows the design to speak volumes. The racing checkerboard print running down the sleeves is a nod to our custom auto roots, with a spot of safety-green reflective material on the cuff to signify the heart and hard work that goes into every project that a Freelancer embarks on. “Drive Slow Homie”A standard tee is always what’s up. This is a simple message to remind us to take it easy in this fast-paced world. The race to the top is real. But random moments with your friends and loved ones are worth the time to slow down the pace and drink in the memories, like a chill cruise down the boulevard. Drive slow homie. “The Quest”This elongated windbreaker has a light gray on white custom […]

LA. Round 2.

We recently headed back to the City of Angels for one of our best working trips yet! It was a short one but completely packed from day to day with experiences we won’t soon forget. Straight off the plane, our first day was an appointment with not only one, but TWO of LA’s OG celebrities in the lowriding scene – Estevan Oriol and Mr. Cartoon! It can be a miracle worthy of a Saint to get an appointment with one of these legends, not to mention both of them in one day! We’ve personally been following these two and their work for years, so to be able to sit down, chop it up and do work with these guys, it was nothing less than a fan-out moment and 24 hours of memories we wouldn’t trade for the world. And the icing on the cake was getting to shoot with one of the most recognizable lowriders in the game – “Done Deal” the convertible & converted 2 door Cadillac Fleetwood built by Topo, now owned by the fam, Oscar Segura. Starting off the day with a tattoo from the one and only, Mr. Cartoon Shooting near the infamous LA river with […]

Freelance in LA!

Earlier this month, a few of us from the Freelance Fam made the flight from HI to LA for The Venue Tradeshow right in the heart of the Fashion District in DTLA. Fresh off the plane, one of the first faces we saw in the lobby of our hotel was Shepard Fairey, owner of Obey! If that’s not a good omen for this trip, I don’t know what is. Shepard Fairey just so happened to be at the hotel for a small commissioned piece… on the side of the building. This beast was completed in only 3 days, and we were fortunate enough to see the whole thing from beginning to end. [ see the story here ] Then it was off to the show for set up. A few lucky friends at the show got a Freelance tote bag (featuring an exclusive Freelance design by Jeff Gress, POW! WOW! Hawaii) with stickers, and some collection-themed goodies. We got to catch up with good friends. Here’s Jon Phenom with Lady Maximo (fashion stylist for recording a segment at our booth. And made some new friends. With Andy from IMKING and Martin from Breezy Excursion. Showcasing our upcoming “Universal Hustle” […]

L.A. – We’ll be seeing you again soon!

We’re excited to announce that FREELANCE will be back out in LA this July, back at The Venue Tradeshow for a second time, to showcase our much anticipated collections in the works!

Agenda & Magic 2014

We just got back to the warm Hawaiian weather after an exciting and exhausting week in Las Vegas visiting two of the largest fashion Tradeshows in the world. First on our Agenda… was Agenda Tradeshow at the Sands Expo. Got to chop it up with the mastermind behind the Brand competition that got us to Agenda, Jeff Staple (Staple Pigeon Brand). We also got to connect with some of our friends from DunkXchange, Hypebeast, Lovemade, Married to the Mob, Cross Colours and even Ben Baller. Our friends at Reebok hooked it up with some complimentary exclusive kicks set to drop in 2015! Get the first peep here: In true Freelance fashion, we got the hook up at Magic too, thanks to our amazing friend — with ALL ACCESS guest passes and a golf cart escort! Also got to chill with our Fam, the Munoz ‘ohana and the lil Rock Steady Crew prodigy, Bailrok! And thanks to the Munoz fam, we were all kickin it at the exclusive Flat Fitty/XXL booth. Some celebrities stopped by the booth as well. And we got to meet Sway and Coolio too. And the rows and rows of vendors at Magic Sourcing seemed to never […]

Stay tuned for Spring 2014!

A perfect collection to start off the year of the Horse! Our “Dark Horse” collection will be hitting the shelves soon for Spring 2014 for all of the underdogs and behind the scenes hustlers who know that sacrifice and sweat eventually births your dreams.

Behind the Scenes: The Venue Tradeshow (LA)

Last week we took a quick trip to LA for our first tradeshow. The Venue offers a stage for up-and-coming independent Brands to showcase their work to Retailers, Media and Sourcing Vendors. It was definitely a valuable time well spent for Freelance! Look for us in several new retail outlets in the coming months. 😉 The Waikiki Cityscape complimented our range nicely! People even stopped by to take photos of our backdrop! Peep that new custom Jellybean tote in the foreground! Chillin with our girl, Bana, who designed our “Lucky Garden” print, and also designs for Streetwear giants (LRG Womens, Crooks & Castles, Diamond Supply Co.) LA loves Freelance! Even Jon Phenom loves Freelance! Tell ’em Jon… Buyers scoping the details and variety of our range. Big ups to Miles for a great experience at the Venue Tradeshow! Good seeing the homie, Tnes with HippoEsthetics Couldn’t visit LA without stopping thru Inglewood for some goodies. The coconut donuts are worth the trip! >> Freelance Brand featured on The Venue Tradeshow website