Perfectly timed in tune with the forthcoming Academy Awards, Cadillac rolls out a new set of commercials launching its “Dare Greatly” campaign. The first thing that may strike you about the commercials is the lack of, well, advertising going on; Cadillac intentionally left out physical vehicles from the piece. Instead, the Detroit-based luxury automaker plays up the idea of striving for greatness, piggybacking sentiments from a lecture Teddy Roosevelt delivered in 1910. The result is an admittedly raw, honest brand statement more so than a traditional commercial – definitely one for the full-screen mode. Enjoy the piece above and be on the lookout for more assets from the campaign as they arrive. source: hypebeast
It’s about time! For the last few months, we have been working hard in the Freelance lab to develop new and improved design concepts which reflect the Brand’s DNA, and we’re excited to share them with you! Beginning on February 28th, we’ll be rolling out new pieces in the weeks to come that you won’t want to miss!
Freelance is proud to be one of the main sponsors again for the world’s biggest streetwear expo, The Bank Sale! Much respect to Shaun and the Bank Sale team for putting together a super dope show every year. We’re looking forward to this year’s line up, featuring DJ Mustard, the freshest streetwear brands, Euro Import Car exhibit, live fashion show, and also coming to the Bank Sale is the Dunk Xchange (DXC) Sneaker Vault!
We recently headed back to the City of Angels for one of our best working trips yet! It was a short one but completely packed from day to day with experiences we won’t soon forget. Straight off the plane, our first day was an appointment with not only one, but TWO of LA’s OG celebrities in the lowriding scene – Estevan Oriol and Mr. Cartoon! It can be a miracle worthy of a Saint to get an appointment with one of these legends, not to mention both of them in one day! We’ve personally been following these two and their work for years, so to be able to sit down, chop it up and do work with these guys, it was nothing less than a fan-out moment and 24 hours of memories we wouldn’t trade for the world. And the icing on the cake was getting to shoot with one of the most recognizable lowriders in the game – “Done Deal” the convertible & converted 2 door Cadillac Fleetwood built by Topo, now owned by the fam, Oscar Segura. Starting off the day with a tattoo from the one and only, Mr. Cartoon Shooting near the infamous LA river with […]
Our last trip to LA was such a blur! Getting to meet and work with (!!!) not one, but TWO of our inspirations throughout the years, the famous Estevan Oriol as well as getting tattooed by the world renowned Mr. Cartoon! It definitely felt like we lived ten years in just a few days…. and to think, moments like this wouldn’t have been possible without this Brand! Believe me, during the past five years of building Freelance, we’ve had many friends and family give their opinions on what we should or shouldn’t do, including keeping this Brand going or not. At the end of the day, we decided that we needed to do what felt right to us. When you do what feels right in your heart, eventually everything else will fall into place. When you believe in yourself, every sacrifice and each investment, is all worth it in the end. If you have a dream or goal, just stay focused and keep moving forward! Don’t get me wrong, we still have a long ways to go in getting to our ultimate goals too… but we’re not going to stop until we get there! “Freelancers are not afraid to be […]
We are super stoked for the fam, legendary writer East 3 (Rock Steady Crew, Zulu Nation) who just launched his new shoe collab with Bucketfeet – available online now! Get your pair before they’re gone!
Let’s start this morning off on a positive note! Saturdays are dedicated to all of you Freelancers out there with big dreams and the drive to make it happen! Late nights, early mornings, long hours, tireless efforts, little rewards, great connections. We know the life you live. A life of sacrifice in pursuit of your passion. Don’t give up. Keep going. It will all pay off in the end if you can hang on long enough. “There are two types of people who will tell you that you cannot make a difference in this world: those who are afraid to try and those who are afraid you will succeed.” -Ray Goforth